Synthetic dataset of 1,620 customers (1,200 active + 420 churned) generated in-browser to mirror saas-customers.csv. Adjust assumptions with the sliders below.
Active book of business as of month 0.
| Tier | Active Cust. | MRR | ARPU | Churn (mo) | Avg Discount | Expansion % | At-Risk |
|---|
At-risk = active customers with >30 days since last login OR discount ≥ 25%. Churn rate computed from churned rows per tier annualized to a monthly hazard.
Move the sliders — every chart and table recomputes live.
Monthly recurring revenue trajectory for each strategy vs. do-nothing baseline.
Cumulative 12-month bridge from starting MRR: + new + expansion − contraction − churn = ending MRR.
Bars scaled to highest performer.
Ending ARR, total churned MRR (24mo), blended ARPU.
| Strategy | End ARR | Δ vs Base | Churned MRR | Blended ARPU |
|---|